We Create and Produce Authentic Experiential Content
We believe that authentic consumer brand experience is the most important marketing tool any brand can leverage.
We create print and motion campaigns for web and social that put the consumer experience at the epicenter of any brand campaign.
We bring authentic experiences to life in order highlight the essence and soul of your brand, and tell your brand story.
Sweeping both best dressed and best dance categories at Butlins Holiday Camp changed my life forever. It was this day that I realized just how much Music and Fashion were so innate to my being. Every memory and individual experience was logged and defined by this beautiful marriage. To this day, the intersection of Music and Style are at the epicenter of all of my work.
I moved to Los Angeles in the 80's and became a Street Trend / Music Photographer. Obsessed with the fusion of music and street culture I got my big break when British magazine THE FACE gave me my first assignments.
By the mid 90's I was shooting album covers, magazine editorials, and directing music videos for Urban Hip-Hop acts such as The Pharcyde, the Wu Tang Clan, and many others. If the beat affected the street, I was all in.
Quentin Tarantino and Lawrence Bender hired me as Executive Producer at their "A Band Apart" production company in 1999, they referred to me as the "Rainmaker" I was known for producing highly collaborative productions that merged Major Brands with Music Artists in Innovative & Authentic ways.
I created XPERIENCE FACTORY in 2010 with the primary goal of creating uniquely Intimate Brand Stories that would connect with a brands social media following while complimenting any larger ongoing campaign.
At Xperience Factory we create and produce Video and Photographic marketing content for Brands. We specialize in Authentic Experiential Content that resonates with consumers on a highly sensorial and emotional level, A Human Level.
We tell Brand Stories that reveal the Soul and Essence of a Brand by engaging the Consumer Experience.
Your Life. Your Experience. You are the Brand.
Cheers, Mark Humphrey.