THE XPERIENCE FACTORY is an agile digital agency that places Authentic Consumer Experience at the epicenter of any social media campaign it creates.
Our motto "Your Life, Your Experience, You are the Brand".
We create and produce photographic and video lifestyle content for brands who wish to leverage Consumer Experience as part of their on going Instagram and Facebook social media marketing strategies.
We specialize in Health & Wellness, Beauty, Hospitality and Fashion. From creative direction through delivery of final product, we are a one stop shop able to work quickly in delivering cost effective content for todays social media daily demands.
Our small creative team of graphic designers, shooters, editors and producers are based in Santa Monica California, and is led by Creative Director Mark Humphrey.
Mark got his break as a photographer in the early 90's shooting street culture and trends for UK magazine "The Face"... Marks love for music and street style continued through the 90's and led to him directing music videos and commercials for the Pharcyde, Wu Tang Clan, Budweiser and many others. Marks work style and signature is firmly rooted at the intersection of music and fashion.
As executive producer of Quentin Tarantino's "A Band Apart" Mark oversaw production and nurtured artist and brand relationships at the highest level giving him a 360 degree perspective and balance between production, client relations, and creative.
In 2010 Mark created Xperience Factory. The goal then as it is today is to be agile enough in the marketplace to create cost effective content that reflects and predicts trend while also delivering authenticity that resonates with consumers on a highly personal and sensorial level. A human level.